Building Communities of Giving through Enthusiasm
Sustained patterns of giving depend on building lasting relationships with your alumni and donors. Identifying your most enthusiastic alumni and donors helps you form, strengthen and sustain those relationships. !dentify research offers valuable tools for development officers, foundations, alumni associations, non-profit associations and marketing professionals. Colleges, universities and NGOs have used the !dentify Enthusiasm Scores to identify and prioritize donors, populate major gift portfolios, focus tele-fund efforts, and even streamline communications and events.
Understanding how people form a sense of belonging to, affinity and enthusiasm for your institution can help you gauge their willingness to give. Not just for a one-time gift, but for a pattern of long term financial support. What’s more, !dentify can help you discover new donors — people who are ready to give and just need to be asked.
The !D Survey is the tool; the !D Data is the key to knowing your alumni and donors. !dentify's Enthusiasm Survey is a tangible tool for discovery — and action.